WHAT IS ADGREEN?

AdGreen exists to support the advertising industry’s transition to environmentally sustainable production methods; working in collaboration with trade bodies and other industry organisations to accelerate the adoption of best practice.

AdGreen has two clear aims: to measure advertising production carbon footprints allowing the project team to understand which activities have the biggest impact, and to empower the industry to reduce emissions and act for a zero carbon / zero waste future. In the coming months we will offer a global production carbon footprint calculator, as well as specialist training, a renewable energy buy-in scheme, certification and an offsetting scheme for the advertising community in the UK. The project is currently funded by our founding consortium partners (see below). 

THE TEAM

Jo Coombes

JO COOMBES - FOUNDER & INDUSTRY SUSTAINABILITY LEAD

Jo has been working in the advertising production industry for 15 years, most recently Head of Production for LS Productions, overseeing the production of some of the UK's largest service projects. Jo’s founded AdGreen in 2014. Initial collaboration with BAFTA's albert led her to create the AdGreen website and repository of resources (tested on her own shoots whilst a PM). Jo also writes for industry press, sits on the APA council and works with members of the Advertising Association’s Climate Action Working Group. Jo heads up AdGreen, as Industry Sustainability Lead.

Tricia Duffy

TRICIA DUFFY - STRATEGIC ADVISOR

Tricia is the founder of Lily Grey, a consulting business specialising in strategic planning, business development, process improvements and change management. She has provided strategic oversight and direction to the albert project since 20, as well as to BAFTA itself. Prior to this, she was Head of Transformation for BBC Television, where she was responsible for a £1bn savings programme and complex large-scale change and procurement projects. Tricia provides freelance strategic support  - with the unique insight afforded by advising both AdGreen and albert.

OUR CONSORTIUM

Information on our founding consortium partners coming soon.

Information on our trade body partners coming soon.

PRESS

See all press stories here.

DATA PROTECTION

We comply with the GDPR and any data held by us is held on the following basis, as provided in the GDP: consent, contract, legal obligation, vital interests, public task or legitimate interest and is only such data: name, email, job title and company.

We use this data to keep the advertising community (and related organisations/persons) updated on our activities, and to send invites to our events. We send approximately 3-4 updates throughout the year, plus invites for 2-3 events per year. Every mail out includes a link to unsubscribe. We automatically add those who have RSVP'd to events to our mailing list, unless the opt-out box is ticked when registering for a ticket. The same goes for anyone who contacts us via our contact form.

If you would like to read our data protection policy, click here. If you think we hold your data and would like us to delete it, please email info@weareadgreen.org with your name, job title and company, and we will issue confirmation of deletion. Alternatively you can click unsubscribe on any of our mail outs.