At AdGreen we unite the advertising industry to eliminate the negative environmental impacts of production, and will enable the community to measure and understand waste and carbon impacts, empowering them to act for zero waste / zero carbon. It's where low impact counts!


We are part of the Advertising Association, working in partnership with BAFTA and albert, and supported by leading industry players who share our vision. AdGreen has launched in the UK but with global ambition to enable the industry, wherever the activity is, to act for a sustainable future.


Reducing emissions from production is one of five recommendations from the Advertising Association's Ad Net Zero report. Over the coming months we'll be developing a carbon calculator and rolling out a program of training and comms - sign up to our newsletter to keep up to date. Meanwhile, all of our resources are here. Learn about Ad Net Zero's wider strategy, goal of net zero by 2030, and the other recommendations here.


Our advisory board is made up of leading industry players, and the UK advertising industry's key trade bodies, representing advertisers, advertising agencies, production companies and photographers. The board is chaired by Stephen Woodford, CEO of the Advertising Association and director of AdGreen.


Jo Coombes


Jo has worked in the advertising production industry for 15 years, most recently as Head of Production for LS Productions, overseeing the production of some of the UK's largest service projects. Jo founded AdGreen in 2014. Initial collaboration with BAFTA's albert led her to create the AdGreen website and repository of resources (tested on her own shoots whilst a Production Manager). Jo also writes for industry press, sits on the APA council and works with the Advertising Association’s Ad Net Zero team. Jo heads up AdGreen, as Project Lead.

Tricia Duffy


Tricia is the founder of Lily Grey, a consulting business specialising in strategic planning, business development, process improvements and change management. She has provided strategic oversight and direction to the albert project since 2014, as well as to BAFTA itself. Prior to this, she was Head of Transformation for BBC Television, where she was responsible for a £1bn savings programme and complex large-scale change and procurement projects. Tricia provides freelance strategic support  - with the unique insight afforded by advising both AdGreen and albert.


We comply with the GDPR and any data held by us is held on the following basis, as provided in the GDP: consent, contract, legal obligation, vital interests, public task or legitimate interest and is only such data: name, email, job title and company.

We use this data to keep the advertising community (and related organisations/persons) updated on our activities, and to send invites to our events. We send approximately 3-4 updates throughout the year, plus invites for 2-3 events per year. Every mail out includes a link to unsubscribe. We automatically add those who have RSVP'd to events to our mailing list, unless the opt-out box is ticked when registering for a ticket. The same goes for anyone who contacts us via our contact form.

If you would like to read our data protection policy, click here. If you think we hold your data and would like us to delete it, please email info@weareadgreen.org with your name, job title and company, and we will issue confirmation of deletion. Alternatively you can click unsubscribe on any of our mail outs.


This site uses cookies - small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.