AdGreen exists to support the advertising industry’s transition to environmentally sustainable production methods; working in collaboration with trade bodies and other industry organisations to accelerate the adoption of best practice.

AdGreen has two clear aims: to measure advertising production carbon footprints allowing the project team to understand which activities have the biggest impact, and to empower the industry to reduce emissions and act for a zero carbon / zero waste future. In the coming months we will offer a global production carbon footprint calculator, as well as specialist training, a renewable energy buy-in scheme, certification and an offsetting scheme for the advertising community in the UK. The project is currently funded by our founding consortium partners (see below). 


Jo Coombes


Jo has been working in the advertising production industry for 15 years, most recently Head of Production for LS Productions, overseeing the production of some of the UK's largest service projects. Jo’s founded AdGreen in 2014. Initial collaboration with BAFTA's albert led her to create the AdGreen website and repository of resources (tested on her own shoots whilst a PM). Jo also writes for industry press, sits on the APA council and works with members of the Advertising Association’s Climate Action Working Group. Jo heads up AdGreen, as Industry Sustainability Lead.

Tricia Duffy


Tricia is the founder of Lily Grey, a consulting business specialising in strategic planning, business development, process improvements and change management. She has provided strategic oversight and direction to the albert project since 20, as well as to BAFTA itself. Prior to this, she was Head of Transformation for BBC Television, where she was responsible for a £1bn savings programme and complex large-scale change and procurement projects. Tricia provides freelance strategic support  - with the unique insight afforded by advising both AdGreen and albert.


Information on our founding consortium partners coming soon.

Information on our trade body partners coming soon.


See all press stories here.


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