Earlier in the year Jo Coombes was interviewed by Daniel Copping for his Screening Green podcast. The 6 episodes feature interviews and insights from many on the sustainable production front line including Aaron Matthews of albert, Helen Kelly of Earth Angel, Michelle Jenkins of Film London and Steve Smith, chair or Directors UK. You can […]
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LBB ONLINE | SUSTAINABLE PRODUCTION IN A POST COVID WORLD
On Earth Day 2020, AdGreen founder Jo Coombes explores how the lessons learned during this pandemic can serve us when once the lockdown is lifted. You can read the full article here on the LBB website. Covid-19 is hitting our industry hard. Among the many upheavals and changes brought about by the pandemic, the cancellation […]
THE LOCATION GUIDE | FOCUS GREEN ZONE OFFERS SUSTAINABLE PRODUCTION SOLUTIONS FROM PRE-TO-POST
Once again, Shona Smith has written up a preview of the Green Zone at this year’s FOCUS. Read the whole thing online here, and register to join us on 3rd and 4th December on this link. The FOCUS Green Zone returns for a third year, providing even more environmentally friendly production solutions. Presented in […]
CREATIVE BRIEF | BITE INTERVIEW: RACHEL SMY
Rachel Smy, Group Environmental Manager at Ogilvy UK – and big time AdGreen advocate – has been interviewed by Creative Brief about the effect of the agency’s business on the environment. Read the full longer article online – here’s an excerpt: “…Smy has more specific advice when it comes to specifically what agencies can […]
CAMPAIGN | CAN ADVERTISING FIND ITS PLACE IN THE REGENERATIVE AGE?
Brittaney Kiefer writes the long read in this week’s Campaign, with a round up of current thoughts in our industry, and what comes after Create and Strike. [excerpt]… “Taking the path that [Iain] Tait and others describe would give advertising a bigger purpose than just selling more stuff. The industry has already begun to […]
CAMPAIGN | STRIKING ISN’T ENOUGH TO FIGHT THE CLIMATE EMERGENCY
AdGreen advocate Rachel Smy, Group Environmental Manager at Ogilvy had Campaign publish her thoughts on the latest round of events and action in adland – and asks what happens after the strikes… “What if I told you a huge opportunity for real (and fast) progress was in front of our noses? And has been […]
CAMPAIGN | SHOULD MARKETING SPEND BE CARBON NEUTRAL?
An interesting article on the back of Ovo’s announcement a couple of days previously, thank you to Ruth Wright (Editor-in-chief, Abbott Mead Vickers BBDO; Extinction Rebellion) for mentioning us! “We are way past the point of being able to use carbon offsetting as a “get out of jail free” card. We are in the midst […]
CAMPAIGN | HEADING OFF EXTINCTION: A VIEW FROM PAUL BAINSFAIR
The IPA’s chairman, Paul Bainsfair, wrote up his thoughts on what needs to happen next after the 44 Club’s XR event last week. The group were invited to present to the industry in response to their letter and recent activism in Cannes… “We also heard from Jo Coombes, founder of AdGreen, who has been […]
LS PRODUCTIONS | SUSTAINABLE PRODUCTION: HOW TO SET ECO-FRIENDLY SHOOTS IN MOTION
AdGreen’s Jo (who is also Head of Production at LS Productions), talks about how the initiative began, how it fits into the work at LS, and what the future holds… Production can be a wasteful industry with a big carbon footprint – think entire set builds sent to landfill after a week, energy-hungry equipment, […]
PITCH FANZINE | CREATIVE TALENT [SUPERWOMEN ISSUE]
Jo Coombes has been featured in the June issue of Pitch Fanzine, ahead of this year’s Cannes Lions festival. The issue features various creative talent, as well as the now annual 100 Superwomen. Jo discusses her work with AdGreen and also how she is balancing that with her new role as Head of Production […]