The AdGreen team are excited to share the news that the Advertising Association, in partnership with the IPA and ISBA, has launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net zero carbon emissions […]
GREEN THE BID | ADGREEN RELAUNCHES IN THE UK
Green the Bid Producer Kat Friis interviewed Adgreen founder Jo Coombes about their big relaunch, sustainability in production, and collaborating with Albert (Bafta’s environmental arm) to take greening our industry to the next level. Read the full interview here. K.F. Where did you grow up and how did it inform, positively or negatively, what you […]
ALL OF OUR LAUNCH PRESS
We had an amazing launch last week, with multiple industry press articles. Here’s a round-up of the announcements: LBB Online: UK Advertising’s Climate Action Working Group Launches AdGreen LBB Online: Every Single Person Involved in Making Advertising Has a Role to Play in Green Production – interview with Jo Coombes Campaign: Daily Blog Wednesday 9th […]
NEW HOME, NEW SUPPORTERS, NEW PARTNERSHIP – AND A NEW LOOK!
Followers of AdGreen will know that we’ve been helping advertising production teams to reduce the impact of their shoots for some time. As of today, we enter an exciting new chapter. AdGreen is now part of the Advertising Association (AA), who exist to promote the role and rights of responsible advertising and its value to […]
EXCITING THINGS ARE COMING
It’s been a long summer, and for many reasons, one that most people will want to quickly forget. However, behind the scenes, Jo has been working with some key industry organisations to develop AdGreen and put plans in place to bring it to a bigger audience with more tools and resources. We’ll be announcing […]
ONLINE LEARNING VIDEO: BE YOUR COMPANY’S GREEN AMBASSADOR
Last month we published details of Jo’s online zoom sessions for both the APA’s ‘Some Sort of Web Series’ and Caviar Connects, and the APA session is now online for your lockdown learning pleasure! The hour long class will give you the knowledge to become your company’s Green Ambassador, including the following content: Using the […]
SCREENING GREEN | PODCAST
Earlier in the year Jo Coombes was interviewed by Daniel Copping for his Screening Green podcast. The 6 episodes feature interviews and insights from many on the sustainable production front line including Aaron Matthews of albert, Helen Kelly of Earth Angel, Michelle Jenkins of Film London and Steve Smith, chair or Directors UK. You can […]
LBB ONLINE | SUSTAINABLE PRODUCTION IN A POST COVID WORLD
On Earth Day 2020, AdGreen founder Jo Coombes explores how the lessons learned during this pandemic can serve us when once the lockdown is lifted. You can read the full article here on the LBB website. Covid-19 is hitting our industry hard. Among the many upheavals and changes brought about by the pandemic, the cancellation […]
CASE STUDY: BISCUIT FILMWORKS / ADAM & EVE DDB / VEG POWER
It’s been a while since we’ve had a case study, but the Biscuit Filmworks team have put together some great notes from a recent shoot for Veg Power, reflecting many of the Five Easy Things we all know and love. Take it away James Murray… Please note this shoot took place prior to the lockdown. […]
ONLINE LEARNING: BE YOUR COMPANY’S GREEN AMBASSADOR
Join founder of AdGreen and APA Masterclass tutor Jo Coombes for an online zoom session on Thursday 23rd April at 10.30am BST as part of the APA’s ‘Some Sort of Web Series’. The hour long class will give you the knowledge to become your company’s Green Ambassador! The session will cover a number of […]
