Brittaney Kiefer writes the long read in this week’s Campaign, with a round up of current thoughts in our industry, and what comes after Create and Strike. [excerpt]… “Taking the path that [Iain] Tait and others describe would give advertising a bigger purpose than just selling more stuff. The industry has already begun to […]
EVENT FLYER: 6TH GREEN PRODUCTION GET TOGETHER
In a few weeks we’ll be hosting another Green Production Get Together! As usual we’ll have a couple of speakers to inspire us, drinks and nibbles, and plenty of like minded folks to mingle with – and again we’re partnering up with BAFTA’s albert. RSVP here and in the meantime, check out How to Add […]
CAMPAIGN | STRIKING ISN’T ENOUGH TO FIGHT THE CLIMATE EMERGENCY
AdGreen advocate Rachel Smy, Group Environmental Manager at Ogilvy had Campaign publish her thoughts on the latest round of events and action in adland – and asks what happens after the strikes… “What if I told you a huge opportunity for real (and fast) progress was in front of our noses? And has been […]
CAMPAIGN | SHOULD MARKETING SPEND BE CARBON NEUTRAL?
An interesting article on the back of Ovo’s announcement a couple of days previously, thank you to Ruth Wright (Editor-in-chief, Abbott Mead Vickers BBDO; Extinction Rebellion) for mentioning us! “We are way past the point of being able to use carbon offsetting as a “get out of jail free” card. We are in the midst […]
CAMPAIGN | HEADING OFF EXTINCTION: A VIEW FROM PAUL BAINSFAIR
The IPA’s chairman, Paul Bainsfair, wrote up his thoughts on what needs to happen next after the 44 Club’s XR event last week. The group were invited to present to the industry in response to their letter and recent activism in Cannes… “We also heard from Jo Coombes, founder of AdGreen, who has been […]
LS PRODUCTIONS | SUSTAINABLE PRODUCTION: HOW TO SET ECO-FRIENDLY SHOOTS IN MOTION
AdGreen’s Jo (who is also Head of Production at LS Productions), talks about how the initiative began, how it fits into the work at LS, and what the future holds… Production can be a wasteful industry with a big carbon footprint – think entire set builds sent to landfill after a week, energy-hungry equipment, […]
PITCH FANZINE | CREATIVE TALENT [SUPERWOMEN ISSUE]
Jo Coombes has been featured in the June issue of Pitch Fanzine, ahead of this year’s Cannes Lions festival. The issue features various creative talent, as well as the now annual 100 Superwomen. Jo discusses her work with AdGreen and also how she is balancing that with her new role as Head of Production […]
EVENT GALLERY & VIDEO: AICP WEEK SUSTAINABILITY PANEL
Last week Jo travelled to AICP Week in NYC wearing two hats, that of Head of Production at LS Productions, and that of AdGreen founder. She spoke about the UK’s progress in greening productions, and what those in the US could do, with the guidance of the main trade body, the AICP. Jo was […]
GREEN ELEMENT | SUSTAINABLE BUSINESS PODCAST
A couple of weeks ago Jo Coombes joined Green Element founder Will Richardson to chat through the current sustainable production state of affairs. You can listen to it here on the Green Element website, or on Spotify. Jo Coombes is the founder Ad Green which is supporting the advertising industry’s transition to environmentally sustainable production […]
EVENT WRITE UP: 5TH GREEN PRODUCTION GET TOGETHER
Last week for the fifth time, industry folks gathered for another Green Production Get Together at The Mill. Only this time there was a twist – I co-hosted with the brilliant team at albert, the sustainability initiative working with the TV and Film industry. We already share a common goal, zero waste and zero carbon […]