Rachel Smy, Group Environmental Manager at Ogilvy UK – and big time AdGreen advocate – has been interviewed by Creative Brief about the effect of the agency’s business on the environment. Read the full longer article online – here’s an excerpt: “…Smy has more specific advice when it comes to specifically what agencies can […]
EVENT FLYER: FOCUS LONDON 2019
This year’s Green Zone is themed ‘The Future of Production’ which for us means zero waste and net zero carbon. Want to slash your carbon emissions, commit no waste to landfill and inspire your viewer to a more sustainable future? You might even save on your budget too. Join us and find out how. We […]
EVENT WRITE UP: 6TH GREEN PRODUCTION GET TOGETHER
The nights had drawn in but it wasn’t quite Christmas, this could only mean one thing: it was time for another Green Production Get Together! Again partnering up with albert, we were very excited to have Green Voltage in the house. Those who come to the November 2018 Get Together should remember us connecting up […]
EVENT GALLERY: 6TH GREEN PRODUCTION GET TOGETHER
We had another brilliant night at The Mill again this week, which was absolutely maxed out with those looking to reduce the carbon impact of their next production. As ever, we’ll be posting a full write-up in the coming days – in the meantime here are some lovely photos of the attendees and our brilliant […]
CAMPAIGN | CAN ADVERTISING FIND ITS PLACE IN THE REGENERATIVE AGE?
Brittaney Kiefer writes the long read in this week’s Campaign, with a round up of current thoughts in our industry, and what comes after Create and Strike. [excerpt]… “Taking the path that [Iain] Tait and others describe would give advertising a bigger purpose than just selling more stuff. The industry has already begun to […]
EVENT FLYER: 6TH GREEN PRODUCTION GET TOGETHER
In a few weeks we’ll be hosting another Green Production Get Together! As usual we’ll have a couple of speakers to inspire us, drinks and nibbles, and plenty of like minded folks to mingle with – and again we’re partnering up with BAFTA’s albert. RSVP here and in the meantime, check out How to Add […]
CAMPAIGN | STRIKING ISN’T ENOUGH TO FIGHT THE CLIMATE EMERGENCY
AdGreen advocate Rachel Smy, Group Environmental Manager at Ogilvy had Campaign publish her thoughts on the latest round of events and action in adland – and asks what happens after the strikes… “What if I told you a huge opportunity for real (and fast) progress was in front of our noses? And has been […]
CAMPAIGN | SHOULD MARKETING SPEND BE CARBON NEUTRAL?
An interesting article on the back of Ovo’s announcement a couple of days previously, thank you to Ruth Wright (Editor-in-chief, Abbott Mead Vickers BBDO; Extinction Rebellion) for mentioning us! “We are way past the point of being able to use carbon offsetting as a “get out of jail free” card. We are in the midst […]
CAMPAIGN | HEADING OFF EXTINCTION: A VIEW FROM PAUL BAINSFAIR
The IPA’s chairman, Paul Bainsfair, wrote up his thoughts on what needs to happen next after the 44 Club’s XR event last week. The group were invited to present to the industry in response to their letter and recent activism in Cannes… “We also heard from Jo Coombes, founder of AdGreen, who has been […]
LS PRODUCTIONS | SUSTAINABLE PRODUCTION: HOW TO SET ECO-FRIENDLY SHOOTS IN MOTION
AdGreen’s Jo (who is also Head of Production at LS Productions), talks about how the initiative began, how it fits into the work at LS, and what the future holds… Production can be a wasteful industry with a big carbon footprint – think entire set builds sent to landfill after a week, energy-hungry equipment, […]
