HOW TO REDUCE EMISSIONS FROM THE PRODUCTION OF ADVERTISING
We're working to get the carbon calculator ready - sign up to our newsletter for updates - and in the meantime, use the resources below to reduce the impact of the three key areas: travel, energy and waste. Reducing emissions from production is one of five recommendations from the Advertising Association's Ad Net Zero report. You can learn more about the wider industry strategy here.
KEY THINGS TO THINK ABOUT
We know from albert's data that efforts to reduce carbon emissions need to be focussed in 3 key areas: travel, energy and then waste.
PLANNING & CREATIVE
Are air travel emissions baked into the script due to locations or casting?
Think local, seasonal
Can you incorporate sustainable behaviour on screen?
Travel method (trains then planes)
No. of travellers, class
Distance to travel
Reduce, reuse, and then recycle
Think about how sets are built - could they be CGI?
Avoid single use
Five easy things to get started
Get inspired by other production teams
Call sheet additions
Questions to ask your studio and caterer
Low energy lighting and renewable power guide
Waste management on set
Rehome your leftovers
Offset emissions from your production activities