Our partners, albert, have introduced a new 'Creative Offsets' scheme to help you offset carbon emissions from production activities that you aren't able to reduce any further. Due to our partnership with BAFTA's albert, the advertising production community can access this scheme too.

Offsetting is the act of purchasing carbon credits to compensate for greenhouse gas emissions released into the atmosphere. Each carbon credit represents one tonne of carbon that has been reduced by a verified carbon finance project. More and more companies are choosing to offset their unavoidable emissions by supporting impactful carbon finance projects around the world.


As part of the upcoming AdGreen carbon calculator, you will be able to predict carbon emissions, enabling you to allocate some money in your budget for offsetting the unavoidable emissions at the end of your production. Until it launches later in 2021, you can still offset just one element, or your production as a whole by visiting albert's Creative Offsets Hub. You can use the WWF's carbon footprint calculator to look at your own footprint, and use Atmosfair to calculate emissions from flights.

Offsetting costs £9 per tonne, plus VAT. Remember, only unavoidable emissions should be offset. Everything else should be eliminated where possible. And the more you reduce, the less the remaining carbon will cost to offset.


To deliver the Creative Offsets scheme, albert have selected Natural Capital Partners – leading experts in carbon neutrality and climate finance.  Natural Capital Partners’ offset projects are all validated and verified to recognised third party carbon standards. By offsetting through Creative Offsets, you will support a portfolio of high quality, impactful REDD+ emission reduction projects that protect and restore landscapes, enhance biodiversity, and improve health and livelihoods around the world. Projects will be selected quarterly and will be chosen by albert and NCP based on those which have the highest possible impact as well as delivering on the UN’s additional global goals. alebrt have chosen to work with Natural Capital Partners so that they can be confident that the money spent on offsetting will guarantee the emissions reductions occurred and that the projects will protect and enhance the natural environment and the communities living in them. To issue carbon credits, the projects must prove that the emission reductions are real, permanent and additional – which means they would not have occurred without the carbon finance. The projects in the scheme are verified in accordance with VCS and CCB carbon standards and are regularly monitored and audited. Supported by essential carbon finance, the management systems of the projects help protect large areas of forest. The projects hold a large buffer of carbon credits for compensation in the highly unlikely event that unforeseen deforestation or wildfires should occur.