On Earth Day 2020, AdGreen founder Jo Coombes explores how the lessons learned during this pandemic can serve us when once the lockdown is lifted. You can read the full article here on the LBB website. Covid-19 is hitting our industry hard. Among the many upheavals and changes brought about by the pandemic, the cancellation […]
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PITCH FANZINE | CREATIVE TALENT [SUPERWOMEN ISSUE]
Jo Coombes has been featured in the June issue of Pitch Fanzine, ahead of this year’s Cannes Lions festival. The issue features various creative talent, as well as the now annual 100 Superwomen. Jo discusses her work with AdGreen and also how she is balancing that with her new role as Head of Production […]
LBB ONLINE | CARBON EMISSIONS & PRODUCTION: THE MAGIC NUMBERS
AdGreen founder Jo Coombes does the maths on how production can cut emissions and save more than a few pounds too. You can read the full article here on the LBB website. Yesterday I read ‘Arctic warming: scientists alarmed by ‘crazy’ temperature rises’. I wasn’t going to write about this year’s APA Masterclass session, but after […]
THE LOCATION GUIDE | TOWARDS A GREEN FILM FUTURE: SUSTAINABILITY AND THE GLOBAL PRODUCTION INDUSTRY
To coincide with this year’s Focus event, Jo wrote a piece regarding the current state of sustainability in our industry for the event brochure. It’s also been added to The Location Guide’s website – you can read the full article here. The topics of sustainability and manmade climate change have become commonplace in the discourse […]
THE LOCATION GUIDE | ADGREEN PRODUCTION FORUM TACKLES SUSTAINABILITY IN ADVERTISING
A review of the AdGreen Production Forum at this year’s Cannes Lions – read the full article here. AdGreen, the independent organisation determined to improve sustainability in advertising, took to the Vegaluna beach today for a panel discussion regarding the current environmental impact of the commercial productions. Hosted by the initiative’s founder, Jo Coombes, […]
SHOTS | REVIEW & PREVIEW: JO COOMBES ON ECO PRODUCTION
Jo’s thoughts on the current state of eco-production in advertising – and what we need to do next… Read the full article here. When it comes to the health of our planet, are we any further ahead with lessening the impact we have on the environment? There have been some encouraging steps forward: the British government pledging to ban […]
CAMPAIGN | WHY WE’RE LOVING
The ‘Why We’re Loving’ feature focuses on AdGreen this week – read the full article here. Also in the print edition 18th November 2016. Why did you set up AdGreen? After working on a few particularly wasteful shoots, I felt I had two choices: leave the industry, or do something about it. I chose the latter. Since […]
BEAK STREET BUGLE | IT’S NOT EASY BEING GREEN
A Q&A with AdGreen founder Jo Coombes – read the full article here. If you ask them, most people in advertising production would say they care about climate change and sustainability. In their personal lives most people probably recycle as much as they can, buy locally sourced organic produce and try not to take long showers. But […]
BEAK STREET BUGLE | TO GREENER PASTURES
A review of our Greener Production seminar – read the full article here. How can production become environmentally sustainable? And what can it learn from Unilever? Everyone knows the threat climate change poses to humanity. We’ve been hearing about it for years, with new scientific studies coming every month to remind us how serious it is. […]
SHOTS | A LOAD OF RUBBISH? MAKING PRODUCTION GREENER
Shots sat down with AdGreen’s founder Jo Coombes to discuss why she started the initiative and how it’s going so far. Read the full article here. With the launch of the UN’s Sustainable Development Goals last month, and the COP 21 climate summit in Paris at the end of the year, sustainability is a seriously hot […]
