THE ADGREEN LEVY

THE ADGREEN LEVY ON PRODUCTION SPEND

We will be updating this page on a regular basis - here's the latest information. Please note the levy working group meets monthly on the 2nd Thursday of the month. If you have any comments for inclusion or questions for the AdGreen team, email info@weareadgreen.org. You can also sign up to our newsletter for regular AdGreen updates.

 

WHO
AdGreen, the Advertising Association initiative, unites the advertising industry to eliminate the negative environmental impacts of production, enabling the community to measure and understand waste and carbon impacts, empowering them to act for zero waste / zero carbon. Provided free at the point of use, the project comprises of training, a carbon calculator, certification, and renewable energy and offsetting schemes.

 

WHAT
The AdGreen Levy will be a percentage (less than 1%) charged on production costs incurred by UK based agencies and paid by advertisers who choose not to opt-out.

 

WHERE
The AdGreen Levy will be administrated for AdGreen in the UK by the AdGreen team based at the Advertising Association.

 

WHEN
The AdGreen Levy will launch 1st June 2021.

 

WHY
Curbing emissions from production is one of five recommendations from the Advertising Association's Ad Net Zero report. To ensure AdGreen can continue to provide training and resources to support this transition with no barriers to use, sufficient income needs to be generated. Note the intention is not to generate ‘profit’.

 

HOW
AdGreen are recommending that UK based advertising agencies add The AdGreen Levy % to production spend invoices that they issue to their advertising clients who have chosen to participate. Any monies raised will be paid to AdGreen to fund the project.

 

OUTSTANDING POINTS FOR WORKING GROUP DISCUSSION

->  Levy %

->  Inclusions and exclusions

->  Further details on administration

 

DATES FOR THE DIARY

->  Next web page update: 3rd week of February

->  Levy guide published online: April

->  Launch event: late May

->  Levy added to production invoices: 1st June onwards