Locate joined forces with Purpose Disruptors as the sole production partner for pop-up Agency for Nature: Season 2, bringing 5 x bold, creative, brand new campaigns to life.  The brief treated Earth itself as the client and invited top UK talent to set aside commercial briefs and instead craft campaigns that celebrate and re-brand nature for a diverse audience. 

Over an intense eight-week sprint, the Locate Productions team - a certified B Corp - transformed bird hides into radio studios, captured intimate conversations between humans and trees and turned grassroots footballers into billboard-ready content, collaborating with a remarkable network of creative and production talent to turn bold ideas into living, breathing stories. Thought up by creatives from AMV BBDO, VCCP, Iris, Elvis and Droga5, the 5 x campaigns translated nature into the language of Gen Z culture, resulting in 27 million impressions.

“Locate go above and beyond with their innovation and problem solving abilities. It felt like they were part of our team, and their passion for combating climate change and connections in the industry were invaluable, making them inspiring to work with.”

Holly Wyatt, Project Director, Agency for Nature

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This case study was provided by Locate Productions and the project was included in the 2026 dataset. Watch the final film here.

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CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.