Resources
Providing information, support and inspiration in reducing carbon emissions from advertising production, these are available to everyone working in advertising.
Carbon Calculator Analytics
If your company has access to one or more Final Footprints, use the in-tool analytics to understand how your dataset compares to the wider industry's, and see what reduction opportunities will make the biggest impact on your productions going forward.
Industry Dataset Reports
Here you'll find all of the annual reviews, which detail highlights from the industry datasets each year, including what the average footprint looks like for productions with and without shoots. These also showcase who's using the carbon calculator the most (aka the Superusers).
Case Studies
These each showcase a different production, including the footprint's total CO2e and a breakdown of emissions across activity areas, plus the steps the production teams took ahead of time to reduce the production's impact as much as possible.
Reduction Guides
The different guides are tailored for brands, agencies and production companies, providing an overview of how to use the carbon calculator collaboratively, questions to ask those you're working with, and steps you can take to reduce the footprint of your next production.
Event Recordings
Watch a selection of recordings from past events, both AdGreen hosted and external, which share data, insight and inspiration.



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