Sustainable Production Made Simple

AdGreen empowers the advertising industry to reduce its negative environmental impact by providing the means to measure, understand and reduce carbon emissions.

Get a clear picture of your company's carbon footprint with our emissions calculator, created bespoke for advertising.

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Supported by the advertising industry's leading organisations

Sustainable Production for the Advertising Industry

Measure and Reduce Emissions with Our Carbon Calculator

AdGreen's free Carbon Calculator allows businesses to understand the carbon footprint of advertising motion, stills and audio projects, to assess and mitigate the environmental impact of production activities.

Create an Early Insight using educated guesses to get a preview of potential emissions, and a Final Footprint using actual project info whilst wrapping. These are split into activity areas such as air travel, catering, data storage and more.

Learn about carbon calculation
Go to the carbon calculator
Activity areas and shapes.
Here to support the industry's move to environmentally sustainable production

AdGreen's Other Offerings

Discover our sustainability training and resources

Sustainability Training

Learn how to make your advertising more sustainable and share your climate friendly credentials.

Learn more about Sustainability Training

Reduction Resources

Access helpful guides, case studies, and articles to reduce the carbon footprint of your productions.

Browse the carbon reduction resources

Our latest
Annual Review

Explore the industry's progress across carbon emissions measurement and reduction, in our latest Annual Review.

The report compares year on year data, such as the average carbon footprint and highest activity area, showcases learnings from AdGreen leadership and industry figures, and presents the business case for embracing carbon measurement.

See the reports

Inspiring Climate Action Stories

Read about successful sustainability initiatives in the advertising industry

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Outsider reduce emissions for Tayto at Christmas

Outsider share how they developed a sustainability policy which reduced the carbon from each department on an international shoot.
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Root Creative Global share their new campaign for EarthPercent

Root Creative Global share their approach to ‘unleash the power of music in service of the planet’.
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Five Questions with Makerhouse | Ad Net Zero Awards

For this ‘5 Questions with’ we hear from Makerhouse, who have been shortlisted for their work on ‘Little Journeys’ for Ford.
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Five Questions with AMV BBDO | Ad Net Zero Awards

For this ‘5 Questions with’ we hear from AMV BBDO, who have been shortlisted for their work on ‘Healthy Planet, Healthy People’ for Bupa.
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Five Questions with MurphyCobb | Ad Net Zero Awards

For this ‘5 Questions with’ we hear from MurphyCobb, who have been shortlisted for their work on ‘Reckitt Virtual Productions‘.
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adam&eveDDB work with Quorn to create a production strategy

Ben Sharpe, Head of Integrated Production at adam&eveDDB, shares how close collaboration with the brand enabled them to reduce their production emissions through conscious decision making, and use of the AdGreen carbon calculator.
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