Maison Perrier joined forces with Ogilvy for its dynamic 'Energize' campaign, produced by La\Pac, with support from Precious as external production manager and sustainability consultant. The campaign is crafted to awaken the senses and elevate performance, with photographer and choreographer Mathieu Forget’s gravity-defying dance serving as the perfect embodiment of boundless energy. 

This collaboration not only showcases artistic brilliance but also sets a benchmark for sustainable production. The entire crew was locally sourced which minimised travel, and the production strictly adhered to the Nestlé Content Sustainability Standards. 

These standards are designed to minimise the carbon footprint of advertising content created for the Nestlé Group. To ensure accountability and transparency, the sustainability charter was shared with the entire team before the shoot and an eco manager guided the implementation of responsible practices throughout the production. The eco manager also collected data to accurately calculate the production’s carbon footprint, and provide a figure for off-setting the carbon used after completion. 

‍

CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.