Oliver Agency teamed up with the RHS to produce their 2025 TV campaign, featuring five regional versions and an extended online edit highlighting the beauty of their gardens. The campaign paired a performative script with captivating visuals to enchant its audience and encourage garden visits.

The ad needed to show all four seasons at all locations. Operating within a tight budget, the agency contracted local talent (wearing own wardrobe) and agile crews, which reduced travel time helping to minimise carbon footprint.

It was of the utmost importance to Oliver Agency that their production approach remained thoughtful around sustainability, which in turn reinforces the RHS's mission to preserve and celebrate our planet's natural beauty. 

A sharp increase of YOY unaided brand recall was seen, showing that the TVC’s performance helped the brand overtake competitors putting it in first place in its category for brand recall. 

“We want the sustainability conversation to be normalised and expected within our productions so that we are all driving towards better outcomes. In my mind this is a win-win situation for us all” 

Fiona Rees-White, Group Head of Integrated Production, Oliver

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This case study was provided by Oliver agency, and the project was included in the 2026 dataset. Watch the final film here.

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CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.