The Sweetshop’s powerful 2024 campaign explored the role of free school meals in supporting young people from low-income households. From pre-production, they integrated the AdGreen carbon calculator, using it as a roadmap to track and reduce emissions at every stage. 

Their ‘Meat-Free on Set’ policy ensured Catering only accounted for 27.27% of the total footprint. They also reduced transport emissions to 21.02% by encouraging public transport use and completing recces via Lime bikes. Equipment was locally sourced, and using a local crew avoided accommodation emissions. In post-production, which accounted for 25% (0.44 tCO₂e), remote workflows and cloud-based tools kept energy usage low. 

The Sweetshop’s ‘Waste on Set’ policy meant that recycling and compost bins were provided, leftover wardrobe and props donated to charity and set materials given to schools and colleges. Hazardous materials were disposed of responsibly, using appropriate waste streams. The result was an emotionally impactful film with a total footprint of just 1.76 tCO₂e - significantly below AdGreen’s 2024 industry average.

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CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.