RAW Production collaborated with Mr PORTER on a fashion campaign that combined strong creative direction with a conscious, sustainability-led approach. Shot over two days in Dungeness, UK, the production was carefully designed to reduce environmental impact without compromising quality. 

Using the AdGreen Carbon Calculator from the earliest planning stages, RAW Production tracked and managed the campaign’s environmental impact across all stages. The total carbon footprint for the shoot was just 2.7 tCO₂e. 

RAW compiled a comprehensive Carbon Wrap Report for Mr PORTER at the end of production, offering transparency, actionable insights, and recommendations for future shoots. These reports have become standard practice for RAW, forming part of their mission to help clients actively reduce their impact over time, along with building their knowledge and understanding of their impact for each production.

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CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.

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