Locate Productions is committed to embedding sustainability into every shoot - not just as a value, but as a working practice. Their 2024 campaign for fellow B Corp finisterre, the cold-water surf brand, is an example of agile, low-impact production aligned with brand purpose. 

The brief was to produce seasonal stills and motion content that captured finisterre’s community, landscape and ethos. Locate Productions developed a multi-location content strategy that combined storytelling with sustainability. Working with finisterre’s creative team, they co-designed a flexible production model that could respond in real-time to weather, location and crew availability. 

The campaign averaged just 1.15 tonnes of tCO2e per shoot. Locate also reinvested part of the production margin into their 1% for Nature initiative, planting 171 trees as a direct result of this campaign - contributing to the 27,392 trees they’ve planted since 2019.

‍

“Locate took the time to push creative possibility. All with a strong commitment to sustainability and reducing environmental impact”

David Gray, Content Director - finisterre 

‍

CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.