Ogilvy's ‘Roland Garros’ campaign for Perrier with Gang Films and Precious
Ogilvy's ‘Roland Garros’ campaign for Perrier with Gang Films and Precious
The concept for Perrier’s ‘Sustainability’ and ‘Roland Garros’ video and still campaigns bridges what happens on the terrace, with everywhere the brand travels: inc. packaging and transport - to preserve the essence of the Perrier experience for today and future generations.
A French crew, led by British director Dan Martensen with support from Precious as sustainability consultant worked together to ensure the production adhered to Nestlé’s Content Sustainability Standards, aiming to reduce the carbon footprint of advertising content created for the Nestlé Group. This charter was shared ahead of the shoot, and the eco-manager guided the teams in implementing responsible practices, including engaging a studio holding Ecoprod, BREEAM, Lucie 26000 and BDO certification for part of the shoot.
The approach also ensured that the advertisement itself conveyed virtuous and sustainable messages.
CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.
Final Footprint
13.28 tCO2e
Emissions were kept to a minimum by:
Work Spaces
AI Usage
People Transport
- Arranging train travel for all of the French crew
- Booking hotels next to the shoot locations
- Reducing accommodation and transport emissions by hiring a local art dept team
Accommodation
Data Storage
- Archiving footage on LTO tapes
Non Shooting Spaces
- Sourcing a renewably powered art workshop
Shooting Spaces
- Choosing natural settings in the same location, enabling everyone to walk
- Avoiding generator rental by relying on local energy
- Shooting at V Studios, the leading studio for environmental responsibility in France
Catering
- Prioritising seasonal, plastic-free options
- Excluding animal protein from starters
- Offering vegetarian options every day
- Installing water dispensers throughout the sets and encouraging bringing own bottles
Wardrobe
Art department & SFX
- Renting most of the props
- Donating 85% of the decorative elements at the end of the shoot