Lowkey are making sustainable production their standard, while creating and maintaining a non-toxic, accessible workplace. For Champion’s ‘What Moves You’ campaign, Lowkey Films delivered a 60 second film, directed by Charlie Dennis and involving their regular collaborator, SignKid (Kevin Walker), a deaf rapper who champions music accessibility. This inspired a film focused on a new BSL Champion clothing line, a mural of SignKid in New York City, and a launch party and promo campaign. 

All producers at Lowkey are AdGreen trained and track carbon emissions on all productions. Lowkey used AdGreen’s carbon calculator to obtain an overview of their carbon footprint. The total CO2e for the project was 0.23 tco2e. 

Distributed across the social channels of Champion across the globe and through media platform High Snobiety, the project reached millions online, and inspired a whole cultural movement. Thousands walked past the mural in New York City and hundreds visited the event where Signkid’s clothing line was launched.

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CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.