Quiet Storm partnered with Channel 4 to produce five TV ads for Black-owned brands as part of the ‘Black in Business’ initiative, championing underrepresented entrepreneurs with national visibility.

The 2023 Black in Business cohort featured five trailblazing brands: Gym Kitchen, Loci, Treasure Tress, Dalgety Tea, and the Turmeric Co. These TV ad campaigns were fully funded by Channel 4 and Lloyds, reaching national audiences and allowing brand owners to tell their stories authentically. Quiet Storm embarked on the brief with a majority-diverse crew, with 50% of the 40-person team being people of colour, and 50% women.

The campaign had a wide-reaching impact, increasing sales by 25% for Dalgety Herbal Teas, and helping Treasure Tress achieve its highest subscription month ever, with a 300% increase in web traffic the day their ad launched. Black in Business proved that production can be both impactful and responsible, utilising sustainability tools such as AdGreen’s carbon calculator to place ESG accountability at the centre of all work.

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CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.