AK Productions’ BYD Shark 6 Launch campaign with Memac Ogilvy KSA
AK Productions’ BYD Shark 6 Launch campaign with Memac Ogilvy KSA
This TV commercial features BYD, the world’s leading manufacturer of electric vehicles and batteries. Filmed on location in Saudi Arabia, the campaign debuted the new BYD Shark 6 - a powerhouse hybrid pickup truck.
By showcasing a diverse range of models, the spot emphasises the accessibility and affordability of electric mobility in the Kingdom, directly supporting the sustainability goals of Saudi Vision 2030.
"Our commitment to AdGreen shifted our perspective: we now see the bigger picture. The silent drive of NEV BYD proves that a cleaner future is also a much quieter one”
Abdallah Khattab, Executive Producer, AK Productions
This case study was provided by AK Productions and the project was included in the 2026 dataset. Watch the final film here.
CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.
Final Footprint
4.58 tCO2e
Emissions were kept to a minimum by:
Work Spaces
- Reducing office hours by implementing an efficient work from home schedule to lower travel and electricity consumption
AI Usage
People Transport
- Crew members sharing rides or using the metro
- All transportation provided via electric or hybrid vehicles
Accommodation
- Mainly engaging crew who lived near the shoot location
- Keeping the director’s travel and accommodation to a minimum
Data Storage
- Keeping hard drives down to two
- Using cloud storage for minimal time
Non Shooting Spaces
- Conducting the casting remotely, significantly reducing talent travel time
Shooting Spaces
- Arranging for all filming to take place on outdoor locations which didn’t require any power or set
Catering
- Pre-selecting crew catering to reduce food waste
- Giving each person their own aluminium water bottle
- Suppling additional water in glass bottles
Wardrobe
- Renting costumes, or repurposing following the shoot
Art department & SFX
- Choosing outdoor locations for all sets, removing the need for any construction or set building