Lowkey’s ‘She Built That - Dance Takeover’ with Mischief PR for LEGO

Lowkey’s ‘She Built That - Dance Takeover’ with Mischief PR for LEGO
A celebration of self expression & inclusivity, this content is designed to inspire young girls. Filmed in London’s Southbank Centre, more than 350 children gathered over two days for a one-of-a-kind event - filled with LEGO brick building, dressing up as different professions, and learning the She Built That dance.
An all women and non-binary crew intentionally mirrored the message of She Built That: women building, creating, and leading. Children also stepped into on-set roles, gaining an introduction to career paths rarely explored in schools.
Behind the scenes, sustainability drove Lowkey's decision-making on the production, reinforcing the values behind the project.
CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.
Final Footprint
0.5 tO2e

Emissions were kept to a minimum by:
Work Spaces
- Choosing spaces which operate on renewable energy
AI Usage
People Transport
- Using 80% public transport and 15% electric taxis
Accommodation
- Hiring majority local crew, with only 1 x specialist steadicam operator staying in a hotel overnight
Data Storage
Non Shooting Spaces
Shooting Spaces
- Choosing a location which is powered by renewable energy
Catering
- Providing vegetarian meals unless meat requested
- Donating leftover food to a foodbank
Wardrobe
- Planning for clothes to be re-used
- Recycling where re-use was not possible
Art department & SFX
- Choosing to hire coloured drapes rather than using a single use set build