AdGreen logo
Carbon CalculatorSustainability Training
Resources
Resources GuidesReportsCase StudiesEvent RecordingsFAQs
About Us
About AdGreenAdGreen LevyNewsContact Us
Calculator
Case Studies

Lowkey’s ‘She Built That - Dance Takeover’ with Mischief PR for LEGO

Lowkey’s ‘She Built That - Dance Takeover’ with Mischief PR for LEGO

A celebration of self expression & inclusivity, this content is designed to inspire young girls. Filmed in London’s Southbank Centre, more than 350 children gathered over two days for a one-of-a-kind event - filled with LEGO brick building, dressing up as different professions, and learning the She Built That dance. 

An all women and non-binary crew intentionally mirrored the message of She Built That: women building, creating, and leading. Children also stepped into on-set roles, gaining an introduction to career paths rarely explored in schools.

Behind the scenes, sustainability drove Lowkey's decision-making on the production, reinforcing the values behind the project.

‍

CO2e correct as at date of activity input/edit. Subject to change in future if Final Footprint is reopened and activities edited, due to underlying factor updates.

Final Footprint

0.5 tO2e
  • Work Spaces
  • AI Usage
  • People Transport
  • Equipment Transport & Couriers
  • Accommodation
  • Data Storage
  • Non Shooting Spaces
  • Shooting Spaces
  • Catering
  • Wardrobe
  • Art department & SFX

Emissions were kept to a minimum by:

Work Spaces
  • Choosing spaces which operate on renewable energy 
AI Usage
People Transport
  • Using 80% public transport and 15% electric taxis
Accommodation
  • Hiring majority local crew, with only 1 x specialist steadicam operator staying in a hotel overnight
Data Storage
Non Shooting Spaces
Shooting Spaces
  • Choosing a location which is powered by renewable energy
Catering
  • Providing vegetarian meals unless meat requested
  • Donating leftover food to a foodbank
Wardrobe
  • Planning for clothes to be re-used
  • Recycling where re-use was not possible 
Art department & SFX
  • Choosing to hire coloured drapes rather than using a single use set build
Submit your own case study
AdGreen logo
Join our newsletter to stay up to date on the latest industry news:
Join our newsletter

AdGreen Newsletter

Thank you for joining our mailing list!
Oops! Something went wrong while submitting the form.

Your data will be processed in accordance with our Privacy Policy.

Subscribe
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Carbon CalculatorSustainability TrainingReduction ResourcesAbout Us
Website Terms & ConditionsCarbon Calculator Terms & ConditionsPrivacy PolicyCookie Policy & Settings
Follow us
LinkedIn
Instagram
YouTube
© 2026 AdGreen. All rights reserved.