Case Studies

These case studies share practical advice from those who have implemented sustainable production practices across the advertising industry, on different scales, all around the world.

Learn from other advertising agencies, brands, production companies, sustainability consultants, production suppliers and trade bodies, about how best to introduce sustainability into your work, how to report on your final carbon footprint, and tips to take with you into your next production to reduce the resulting carbon emissions.

Have a case study to share? Get in touch.

Outsider reduce emissions for Tayto at Christmas

Outsider share how they developed a sustainability policy which reduced the carbon from each department on an international shoot.
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Root Creative Global share their new campaign for EarthPercent

Root Creative Global share their approach to ‘unleash the power of music in service of the planet’.
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Five Questions with Makerhouse | Ad Net Zero Awards

For this ‘5 Questions with’ we hear from Makerhouse, who have been shortlisted for their work on ‘Little Journeys’ for Ford.
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Five Questions with AMV BBDO | Ad Net Zero Awards

For this ‘5 Questions with’ we hear from AMV BBDO, who have been shortlisted for their work on ‘Healthy Planet, Healthy People’ for Bupa.
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Five Questions with MurphyCobb | Ad Net Zero Awards

For this ‘5 Questions with’ we hear from MurphyCobb, who have been shortlisted for their work on ‘Reckitt Virtual Productions‘.
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Collaboration is Key for Sustainable Production

Perma Collective, McCann and Alice Timms share their insights into how production teams, agencies and styling can collaborate to reduce, record and review carbon emissions.
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Get Set Hire fuel their vehicles with Green D+

Bryony Harrison-Miller, Communications & Sustainability at Get Set Hire, explains how tackling transport emissions from your production can be supported by your production partners. This may enable you to significantly reduce advertising production emissions.
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APR embed environmental sustainability into their practices

Traci Dunne, Global Director of Industry Relations at Advertising Production Resources, shares how an increased focus on environmental sustainability reporting can drive a reduction in production emissions.
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adam&eveDDB work with Quorn to create a production strategy

Ben Sharpe, Head of Integrated Production at adam&eveDDB, shares how close collaboration with the brand enabled them to reduce their production emissions through conscious decision making, and use of the AdGreen carbon calculator.
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