Introducing AI Usage Measurement [Webinar Recording]
Watch as we unveil a new feature designed to measure the use of AI in your production workflows, when you generate text, images and video. See how it works, why it matters, and how you can use Early Insights to compare options at budget stage. Plus we talk a little about the science behind the measurement, and put AI in context, showing you how CO₂e impacts might vary between in-camera, and fully AI approaches. The session finishes with a Q&A.
0:00 Welcome
2:28 About the feature including our collaboration with Hiili
5:13 Using Early Insights and Final Footprints
8:15 Demo of the feature in the carbon calculator
14:58 How much CO2e does using AI produce? Putting AI use in context
20:00 Case Study: Terre di Santivo (a fully AI piece of content)
29:15 Footprints for AI and in camera variations
34:27 Best practice
36:25 Q&A
56:13 What to do next + close
Some useful AI measurement links:
- Find details of the new feature on our news page: https://www.weareadgreen.org/news/ai-...
- Benchmarks and assumptions used: https://www.weareadgreen.org/activity...
- FAQ relating to our methodology (including about the things the new feature doesn't measure and why) https://www.weareadgreen.org/methodol...
- Hiili's methodology paper is here: https://arxiv.org/pdf/2511.05597
- Watch Novai's 40" Terre di Santivo here: https://www.weareadgreen.org/news/nov...