What about offsetting?

You should reduce everything you possibly can in the first instance before resorting to offsetting. However there are likely to be unavoidable emissions in almost every advertising production footprint and to be carbon neutral you will need to offset them.

If organisations would like to offset their emissions, they are encouraged to do their own research as to offsetting schemes they would like to support. Adgreen has previously recommended Ecologi, so that might be a good place to start. You can specify how much you’d like to offset so you could base it on the amount of your project carbon footprint, once you have used the tool to input activities.

You are not able to offset your emissions via the AdGreen carbon calculator.

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