2025's Superusers Announced
In our latest review we celebrated not just the most prolific organisations of the 234 who created 2025's Final Footprints, but those who collaborated on them too - a reminder that this is a team effort! Here's a run down of the top companies, by category...
Brands
These are the top 5 brand users, who have all worked hard to measure their production and engage with their various agencies and consultancies in the process.
Production Consultancies
The top 10 consultancies ensured their clients had included all activities relating to their clients' productions.
At Precious, we know that you can only reduce what you measure. We rely on AdGreen’s expertise to measure and target our carbon impact, from brief to final delivery. As proud Superusers of their tool, we turn data into action, helping our clients produce campaigns that are both creative and responsible.
Géraldine Lamamy, Partner, Precious
AdGreen is one of the tools that helps brands establish a baseline for their activity-based emissions. They are also getting access to detailed data allowing for more informed day-to-day and long-term decisions - achieving both sustainability and business value goals.
Glykeria Antonaki, Purpose & Product Lead, Murphy Cobb
Creative Agencies
The top 20 creative agencies play a vital role - bringing both advertisers (and their production consultancies) and their production suppliers into the conversation.
We are committed to using AdGreen's calculator on every single one of our productions, so we can better understand the overall carbon impact of the work we make.
Louise Bonnar, Head of Production, Havas London
This is a great acknowledgement of the importance we place on sustainable production at Immediate. AdGreen’s tools, guidance and industry leadership have enabled us to reflect on our past work while taking meaningful action to improve moving forward.
Hannah Proud, Creative Director, Immediate
We’re absolutely thrilled to be recognised as AdGreen Superusers for the second year running. At Elvis, we’re passionate about sustainable productions and love using the AdGreen calculator to support that commitment.
Laura Melville, Head of Production, Elvis
In house agency / production
Often working on more volume than traditional production companies, these top 15 in house agency/production companies were recognised separately for the first time this year.
AdGreen is accelerating meaningful change across advertising. Their easy-to-use carbon measuring tools give teams the insight to reduce emissions and deliver work that’s both effective and genuinely responsible.
Simon Lewis, CEO Gate, Global Head of Content, Tag
Achieving smarter, sustainable production starts with understanding our environmental impact – a process AdGreen makes possible. It provides more than just emissions data, offering insights that feed our sustainability dashboard and transform our numbers into targeted, on-set decisions, reducing our emissions.
Caitlin Macdonald, Sustainability Executive, WPP Production
Sustainability is a key consideration of our production approaches so we can make in a way that's kind to the planet. AdGreen's calculator helps us make informed decisions and report data to ensure we meet our sustainability targets.
Kristina Todoric, Head of Business Operations, Girl & Bear
STV Creative is delighted to be an AdGreen superuser, empowering us to create work that doesn’t just grab attention, but helps makes a difference. By embedding more sustainable practices, powered by AdGreen and Ad Net Zero, into how we produce, we’re proud to be working together toward a brighter, more sustainable future for the advertising industry.
Victoria Allison, Director of Strategy & Creative, Commercial at STV Creative
By committing to gathering real insights and data across all of our productions by using the carbon calculator, we can really engage our clients and our teams to ensure that we are embedding a more sustainable approach within every production we undertake. We want the sustainability conversation to be normalised and expected within our productions so that we are all driving towards better outcomes. In my mind this is a win-win situation for us all; a reduction in our carbon footprint, cost savings, more useable insights and ultimately a better understanding of what a more sustainable production practice looks like for Oliver and our clients.
Fiona Rees-White, Group Head of Integrated Production, Oliver
Production Companies
And finally, the 29* production companies, many of whom have performed herculean tasks of logging the various activities that make up complex shoots.
Of all the things we’re potentially nominated for over the course of a year this is one of the most anticipated and means the a lot to us. We’ve worked hard work hard to make sure we’re doing the right thing with the help of AdGreen. It’s important that we all act responsibly and collect the data this helps AdGreen to gather for our collective benefit and to refine our collective behaviour moving forwards.
Spencer Dodd, Partner/Executive Producer, Merman
We’ve been an AdGreen Superuser for three years running, for us, it’s not just about measuring emissions, but about being more thoughtful in the choices we make and taking real responsibility for the impact of our work. It encourages us to have those much needed conversations like how crew are travelling and if they can car share, what energy supplier a studio is with, or how we can recycle and reuse sets, to name a few. It's second nature for us now to implement the calculator throughout pre-production, on set and post-production.
Tane Stevens, Production Manager, Locate Productions
We use the AdGreen calculator on every shoot, regardless of budget, because consistent data drives real change. As a small production company, it keeps us accountable and we are very proud to stand alongside the industry’s super users year after year.
Lou Greenaway, Producer & Founder, RAW Production
Congratulations to everyone! Want to be a Superuser next year? Login and get those Final Footprints started, invite your production partners to collaborate, add your activities, and mark them as finished before New Year’s Eve…
*Yep, we wish it was 30 too. Unfortunately due to a multi-way tie for 30th place, we stopped at 29...
